Masterclasses are guided by some of the best educators and specialists in the industry.
Masterclasses at SITT are free, focused, and built for the trade. Each session is led by an expert who knows their subject inside out — giving you a deeper understanding of a region, producer, or style in under an hour. Whether you're looking to fill a gap in your knowledge, strengthen a category on your list, or simply taste something exceptional with context, our masterclasses deliver real, practical value you can take straight back to your business.