Masterclasses for SITT Spring 2027

Thank you for visiting our masterclass page. We’re busy putting together an exciting programme of masterclasses for SITT Spring 2027 and look forward to sharing the details with you soon. Keep an eye on this page for updates!

Masterclasses at SITT are free, focused, and built for the trade. Each session is led by an expert who knows their subject inside out — giving you a deeper understanding of a region, producer, or style in under an hour. Whether you're looking to fill a gap in your knowledge, strengthen a category on your list, or simply taste something exceptional with context, our masterclasses deliver real, practical value you can take straight back to your business.

Present a masterclass at SITT Spring 2027.

SITT puts you in front of the independent buyers who decide what goes on the shelf. Merchants, restaurant and bar buyers, and specialists actively looking for their next listing. Hosting a masterclass means thirty or so engaged, decision-making buyers hearing your story, tasting your range, and remembering your name long after the glasses are cleared. It’s exposure that a stand-alone can’t buy. Spaces are limited and go fast, get in touch to secure your slot for Manchester (Mon 22 Feb) or London (Wed 24 Feb).

Visitors

Taste, learn, and walk away with ideas you can actually sell. Alongside the tasting floor, SITT Spring 2027 brings you a programme of free masterclasses, a chance to go deeper, get the story behind the bottle, and spot the next trend before your competitors do. They’re free to attend and fill up quickly, so it’s worth building time for one into your visit.