How to take part
Masterclasses are free to attend. The schedule for each tasting can be found below.
If you have received an email confirmation for your registration to attend a SITT event then you qualify to sign up to a masterclass. To pre-register for one of our masterclasses simply email SITT@agilemedia.co.uk and request the class(es) you wish to attend. Places are allocated on a first come first served basis.
You can also sign up on the day itself by simply visiting the reception desk at each tasting and add your name to the list. Please note that places may be limited though.
On the day, we ask that you make your way to the masterclass area five minutes before the session is due to start.
Manchester 20th September
Tempranillo through time and space
Victor Charcán walks through Rioja and Ribera including:
•The red and the dark side of Tempranillo
•Rock ‘n’ Roll Tempranillo: Rioja ‘n’ Ribera
•Northern Tempranillo, plateau and Ebro river valleyClick here to book
Bodegas Roda and Bodegas La Horra
Keeping wine relevant
Join our panel of leading independent retailers as they discuss how to ensure that mainstream wine remains relevant and engaging for the next generation of drinkers.
The panellists will discuss how experiential retailing can maximise the customer experience in store and draw in younger people, alongside examining how alternative formats (such as cans) and in-store refills can tap into the more sustainable mindset of younger drinkers to ensure that wine stays a firm customer favourite.
Masterclass host: Michael Stanton, Reserve Wines
Portugal – the independent’s choice
We invite you to take part in this Wines of Portugal masterclass where the uniqueness, the authenticity and the versatility of Portuguese wines will be presented.
Richard Mayson is a writer, conference guest and wine consultant, regularly writing articles for several publications. He is an award winning author of five books on wine and his most recent book is about the wines of Portugal.
London 22nd September
Why the wine club refused to die and how today’s indies can make the subscription model work better for them
Wine clubs feel like they have been around forever. But old-hat wine clubs refused to die and like other subscription business models they are thriving.
A great subscription model trades on the sorts of things that independent wine merchants consider their bread and butter: loyal followers, exclusivity, a personal touch. So why is the modern wine club dominated by bigger and bigger players?
With a panel selected from within and outside the wine trade, in this session we’ll look at successful subscription models, what makes a great wine club and how indies can make it work better for them.
Graft Wine Company
Shaping the Future of the on-trade
Leading restaurant & bar operators come together to discuss rethinking the business model to map stronger, more efficient ways of operating in a post-pandemic world.
Join co-hosts Xavier Rousset MS, Trade App & restaurateur, and Andrew Catchpole, editor, Harpers Wine & Spirit, for this informative and interactive SITT session, where our panellists will draw upon their learnings and insights gained during the challenges of the crisis, to explore what changes should remain to help shape the best future for the sector.Click here to book
Portugal – the independent’s choice
We invite you to take part in this Wines of Portugal masterclass where the uniqueness, the authenticity and the versatility of Portuguese wines will be presented. Richard Mayson is a writer, conference guest and wine consultant, regularly writing articles for several publications. He is an award winning author of five books on wine and his most recent book is about the wines of Portugal.Click here to book