Masterclasses are guided by some of the best educators and specialists in the industry.
Masterclasses at SITT are free, focused, and built for the trade. Each session is led by an expert who knows their subject inside out — giving you a deeper understanding of a region, producer, or style in under an hour. Whether you're looking to fill a gap in your knowledge, strengthen a category on your list, or simply taste something exceptional with context, our masterclasses deliver real, practical value you can take straight back to your business.

MASTERCLASS
Loire Sauvignon Blanc: The Wine List Essential. If you know, you know.
Time: 1:15pm – 2:00pm
Host: Rebecca Gibb MW
LONDON & MANCHESTER
Loire Sauvignon Blanc has everything today’s UK trade is looking for: freshness, clarity, versatility and real value. Led by Rebecca Gibb MW, this masterclass will explore Sauvignon Blanc from Touraine and other appellations within the InterLoire area, excluding Centre-Loire appellations such as Sancerre and Pouilly-Fumé. Through a focused tasting, participants will discover food-friendly, good-value styles that are easy to understand, easy to sell and highly relevant for independent merchants, sommeliers and the on-trade. A practical session designed to show why Sauvignon Blanc from the Loire Valley deserves a stronger place on contemporary UK wine lists..

MASTERCLASS
Cellars Wines
2:30pm – 3:15pm
LONDON & MANCHESTER
Information coming soon....