Starting out in 2006, we knew that we wanted to do things differently - in 2023, we’re still driven by the same spirit. We wanted to open some great bottles, sell some great bottles and have some fun along the way, these key themes are the still the bedrock of the business.
With a world-class selection of producers across wines, champagnes and spirits, we believe that quality, innovation and long-term thinking are the hallmarks of the New Gen portfolio.
New Gen were recently awarded South African Specialist at the International Wine Challenge.
Our range combines family-owned, boutique, organic and biodynamic producers with some of the best-known names in the drinks world. We work in partnership with a dedicated group of growers, winemakers and distillers whose common goal is to produce the true expression of their origin
In short, these are people that we believe in, making products that we love. Made up of unique and iconic names, leading brands and market innovators. We believe in building strong relationships with our suppliers, many of whom have been doing business with us since we began in 2006