“Speed dating” with the generics (there is no need to pre-register).
The speed dating initiative is designed to give you, the independent retailer or restaurant, an opportunity to build your relationship with the following generic bodies:
Chile, New Zealand, Portugal, and new to SITT this year, Sud de France and the Wine Institute of California.
The generic bodies are not allowed to show wines at SITT; they have to offer something to benefit the independent sector whether that be as exciting as a trip, financial incentives for organising promotional activity, and competitions or it could as simple as introducing new POS.
